EVOLUTION AURA
Evolution Aura is a luxury home fragrance brand with a clear point of view: that an elevated sensory experience should not be reserved for a privileged few. When the founder came to me, the brand had heart and a strong product, but the visual identity was not keeping pace. An outdated logo and inconsistent brand expression were holding the company back from competing in the modern luxury space. The goal was to build a brand that felt as refined and intentional as the experience Evolution Aura was offering.
Branding + marketing strategy for luxury home fragrance company
The Approach
The brand had a solid direction that needed refinement to reach its full potential. I spent time in deep conversation with the founder to understand the true essence of the brand: what it stood for and how it wanted people to feel beyond the products sold. That discovery process became the foundation for every creative decision that followed, from the logo mark to the in-store experience. The result was a cohesive identity system that positioned Evolution Aura to compete confidently in the luxury fragrance market.
My Role
Brand strategy and discovery
Logo design
Corporate identity development
Brand guidelines
Product packaging
Presentation template design
Marketing and advertising collateral
Brick and mortar store design