Hi, I’m Charese.
I design brand identities that are as strategic as they are beautiful — built to attract the right people and grow with your business.
Making things look good is only the baseline. What I bring to the table is a layer that most designers simply don't have: a decade of experience as a Marketing Director. That means every brand I build is grounded in strategy. I take time to understand your audience, your positioning, and the role your visual identity plays in converting the people who encounter it. The work has to be beautiful, and it has to do a job. For me, those two things have never been in conflict.
My background
I have spent the better part of ten years working at the intersection of brand, marketing, and design — leading strategy for organizations across industries and building brand systems that translate a company's vision into something people can see, feel, and trust. My academic foundation in design (a B.S. in Interior Architecture from UNC Greensboro and an M.A. in Design Management from SCAD) gave me both the visual training and the business fluency to approach every project with the full picture in mind. I am based in Charlotte, NC, and work with founders, executives, and growing businesses who are ready for a brand that reflects exactly who they are and where they are headed.
What I do best
Brand identity and visual systems
Logo design and development
Brand guidelines and usage documentation
Corporate identity and collateral design
Presentation and template design
Website and social media design
Brand strategy and positioning