GIRLFRIENDS HEALING TOGETHER
Corporate identity for
health + wellness brand
Girlfriends Healing Together is a retreat-based wellness company dedicated to creating healing spaces for women. The founder had an existing logo that was ready for an upgrade. She needed a polished identity system that could carry the brand into its next chapter and provide a consistent foundation for marketing and community-building. The project also involved navigating a mid-process name change, which required flexibility and clear creative leadership to keep things moving without disrupting momentum.
My Role
Logo design
Typography
Brand guidelines
The Approach
As with every project, I opened with an in-depth conversation with the founder before any creative work began. Understanding what healing actually looked like for her clients — and what she was offering them — was essential to translating it into a visual form that felt authentic. The themes of rebirth, movement, and collective strength guided every design decision to create a brand that reflected the heart behind the company.