JACOB ALLAN
Corporate identity for luxury golf apparel line
Jacob Allan is an emerging luxury golf brand with a purpose-driven story at its core: bringing an elevated golf experience to underserved communities. The founder had a clear inspiration and a deep personal why. My job was to translate that into a visual identity that honored the emotional origin of the brand while standing up in the premium apparel market.
My Role
Logo design
Typography
Brand guidelines
The Approach
The creative direction for this project was rooted in the relationship between a father and his son — the personal story that gave the brand its meaning. We used those insights to inform every visual decision. The logo was intentionally clean and legible, designed to complement the bold patterns of the apparel rather than compete with them. The result is a mark that is simple, sophisticated, and quietly personal and a brand that carries real weight without saying too much.