RENEW PETRA
Branding + marketing suite for renewable energy company
hep Petra was an established company that experienced an acquisition, which required a refreshed corporate identity to introduce the new company to the marketplace. I worked directly with the executive leadership team to create the brand based on the shared values of the existing company and new partner.
My Role
Brand strategy and discovery
Logo design
Corporate identity development
Brand guidelines
Presentation template design
Marketing and advertising collateral
Client-facing presentations and documents
Website and social media design
The Approach
Because we were building from the ground up, the process was intentionally iterative. Rather than presenting a single direction and asking for approval, we moved through multiple rounds of collaborative refinement to make sure every element of the brand reflected the company's vision and strategic position accurately. The brand system was designed with flexibility in mind, built to adapt as the company grew and pursued increasingly complex opportunities.
The Outcome
The company continued to thrive in the renewable energy industry, expanding from a regional to nationwide portfolio. The transition to the new branding was seamless and I led them through the rebranding internally place with minimal disruption to everyday business.